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No Hard Credit Pull
4.9 Trustpilot · 600+ Reviews
$10K–$5M · Same-Day
All Industries
DTC & Marketplace · Inventory & Ad Spend

eCommerce Business Funding

Capital for online stores, DTC brands, and marketplace sellers. Finance inventory, digital advertising, platform infrastructure, and the working capital gaps that come with selling online at scale.

Capital Solutions

Capital for Brands Built to Sell Online

eCommerce revenue in the US reached $1.3 trillion in 2025, with direct-to-consumer (DTC) brands growing at 38% year-over-year as consumers shift from physical retail to digital shopping. The financial challenge for online sellers mirrors Amazon sellers but adds platform diversity: inventory must be purchased before a single sale is made, digital advertising (Facebook, Google, TikTok) requires upfront payment before conversions are generated, and platform fees (Shopify, WooCommerce, payment processing) are ongoing operating costs that can't wait for revenue.

For DTC brands running paid media, the advertising-to-revenue cycle creates the core cash flow gap: $50,000 in Facebook ad spend generates $150,000 in revenue — but the ad spend is debited immediately and the revenue arrives 7–30 days later. Revenue-based financing providers like Clearco specifically designed their products around this advertising float cycle, tying repayment to marketing spend rather than arbitrary payment schedules.

$1.3T
US eCommerce sales 2025
38%
YoY growth rate DTC
60 days
Avg inventory-to-cash cycle

Common Funding Uses

Inventory purchase before selling season
Digital advertising: Facebook, Google, TikTok, Pinterest
Platform fees: Shopify, WooCommerce, Amazon
Warehouse and 3PL deposit and scaling costs
Photography, video production, and creative assets
Influencer partnership and affiliate program funding
Technology: CRM, email platform, analytics tools
International expansion and new market entry
Recommended Program
Revenue-Based Financing or Working Capital Loan
Revenue-based financing ties repayment to your actual sales — Clearco and Wayflyer connect to your Shopify or payment processor data for instant evaluation. Working capital loans provide fixed-term capital for specific inventory or advertising investments.
Apply Now — Free
Quick Qualifications
  • 3+ months selling online
  • $10,000+ monthly gross revenue
  • Active storefront (Shopify, WooCommerce, Amazon, etc.)
  • All credit profiles considered
  • DTC, wholesale, and marketplace sellers accepted
Check Eligibility

Frequently Asked Questions

What is revenue-based financing and how does it work for online stores?
Revenue-based financing providers connect to your eCommerce platform (Shopify, Stripe, PayPal, etc.) and offer capital based on your monthly sales volume. Repayment is a fixed percentage of your daily or weekly revenue — 5–15% of gross sales — until the advance plus fee is repaid. During slow periods, you pay less. During peak sales, you pay more. This aligns repayment with your actual business cycle.
Can I get funding specifically for Facebook or Google ad spend?
Yes. Ad spend financing is a niche product offered by some eCommerce-specialized lenders (Clearco has pioneered this model). Capital is provided for digital advertising campaigns with repayment tied to the revenue those campaigns generate. This model is particularly effective for brands with predictable ROAS (Return on Ad Spend) — if you reliably generate $3 in revenue for every $1 in ad spend, the advance essentially pays for itself.
What's the minimum monthly revenue to qualify for eCommerce funding?
Most eCommerce-specific lenders require $5,000–$10,000 in monthly gross revenue. General working capital programs require $15,000–$20,000+ in bank deposits. Revenue-based financing programs from platforms like Shopify Capital or Clearco are accessible from lower revenue levels ($5,000/month+).
Can a dropshipping business get funded?
Dropshipping businesses qualify for working capital if they have consistent gross revenue and deposits. Inventory financing is not available (there is no inventory to use as collateral), but MCA and working capital loans based on bank deposits are accessible to dropshippers with 3+ months of consistent revenue.
Can I get funding to launch a new product on my eCommerce store?
Yes. New product development, photography, listing creation, initial paid media test budget, and first inventory run are all eligible uses of working capital for established eCommerce businesses. Newer businesses (under 3 months) should look at startup-focused programs.
What credit score do I need to get funded as a eCommerce business?
Programs start at 500 FICO. Scores of 620+ access the most competitive rates. Strong average monthly deposits can offset lower credit scores for smaller advance amounts.
How fast can a eCommerce business get funded?
Qualified businesses typically receive same-day to 72-hour ACH deposits for working capital. Equipment financing closes in 2–7 business days with a vendor quote.
Can a eCommerce business with existing loans get additional funding?
Often yes. We evaluate net cash flow after existing debt service. Existing positions are a factor but not an automatic disqualifier for businesses with strong revenue.
Do you require collateral for working capital?
No. Our working capital programs are unsecured — we do not require real estate, equipment, or personal asset pledges. A personal guarantee is standard for most programs.
Can a startup or newer business get funded?
Businesses under 6 months old have limited options. At 6+ months with consistent deposits, most programs are accessible. Equipment financing is available from day one with a down payment.

Ready to Fund Your eCommerce Business?

One application. Fast decision. No cost to apply.

Apply Now — Free Call (888) 896-5559